Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneurs.
A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Originally written and published before his death in 1996, Jim talks of his life, the birth of the Whopper, and the rise of Burger King. The McLamore Family Foundation has added more content to celebrate his acomplishments and lasting legacy.
“Jim McLamore’s The Burger King is a must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America’s great innovators. I have reread The Burger King several times over the years and like to channel some ‘McLamore’ every time I speak to a large group of our amazing Burger King franchise owners. I am always inspired by this awesome tale of how Jim McLamore and his partner (Burger King co-founder Dave Edgerton) stumbled upon the idea to create America’s favorite burger – the now world-famous and iconic Whopper! A great read for business owners and those who want to be one.”
— Jose Cil - CEO Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)
McLamore’s account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here’s a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Burger King’s journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.
People from all walks of life joined under the Burger King banner to build successful businesses. They all worked hard and, with that single purpose in mind, we all got along famously. The most satisfying part of the story is that almost without exception, every one of these people were successful.
We became a very successful company because we were able to help our franchisees do well.
